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  • Get started
    • Marketing Automation Plan
    • CX Impact Kit
    • Personas & Journeys
    • Tailored inspirational session
  • Offering
    • How we can help you
    • Strategize
    • Execute
    • Optimize
    • Staff
  • About Us
    • The Company
    • Experience
    • Cases
    • Partners
  • Ideas
  • Contact us
  • Career
    • Join our team
    • Job openings
  • English
  • Swedish
homerun-logo-horizontal-blue
  • Get started
    • Marketing Automation Plan
    • CX Impact Kit
    • Personas & Journeys
    • Tailored inspirational session
  • Offering
    • How we can help you
    • Strategize
    • Execute
    • Optimize
    • Staff
  • About Us
    • The Company
    • Experience
    • Cases
    • Partners
  • Ideas
  • Contact us
  • Career
    • Join our team
    • Job openings
  • English
  • Swedish

Buyer Personas & Journeys

Why

Understanding your ICPs and customers allows you to connect with their needs. By uncovering what drives their decisions, priorities, and questions, you can engage effectively and influence their purchasing choices.

How it works

We gather customer insights through interviews and surveys using a proven methodology. By analyzing this feedback, we create in-depth Buyer Personas and map out detailed Customer Journeys.

Deliverables

Choose from our Small, Medium, or Large packages. Each package includes tailored Buyer Personas and Customer Journey Maps, along with a step-by-step action plan that you can implement independently or with support from Homerun's experts.

Business value

Unlock deep insights into your buyers and create an actionable plan for improvements that drive meaningful engagement and better results.

SMALL

Buyer Persona & Journey

  Define ICPs & 1 Persona

  Interviews & survey

  Analyse & build

  Document & present

 Implement new journey

MEDIUM

Buyer Persona & Journey

  Define ICPs & 2 Personas

  Interviews & survey

  Analyse & build

  Document & present

Implement new journey(s)

LARGE

Buyer Persona & Journey

  Define ICPs & 3 Personas

 Interviews & survey

 Analyse & build

  Document & present 

Implement new journey(s)

“Understanding the true needs of our buyers enabled us to eliminate 30% of inefficient activities, allowing us to focus on strategies that drive greater impact and efficiency.”

Brand manager

Global Life science company

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Offering
  • How we can help
  • Strategize
  • Execute
  • Optimize
  • Staff
About us
  • The Company
  • Experience
  • Partners
Contact us
  • Contact us
  • Join our team
  • Job openings

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