Break Down Silos with Marketing Automation
April, 1 2025
How to align sales, marketing, IT and customer service around a shared goal
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Stop guessing the journey – focus on the moments that matter
March, 27 2025
Linear customer journeys or conversion points?
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Why do even the best strategies fail?
March, 10 2025
Bridging the Gap Between Strategy and Reality. They say you can’t throw technology at a strategy problem—but you also can’t save the day with a...
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Walk In Your Customers Shoes
November, 8 2024
Stop guessing: start seeing what your customers see
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From Buzzwords to Business
November, 4 2024
From Buzzwords to Business: Turning Strategy into Action
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Meaningfulness eats Personalization for Breakfast
March, 21 2024
The difference between personalized, relevant, and meaningful communication. Imagine your inbox for a moment. It's likely packed with personalized...
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"Zaplify - User of the month!"
December, 4 2023
Att göra sin hemläxa innan man tar 'kalla' kontakter...
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It's not about what you want to say...
November, 14 2023
It's about knowing what your customers need to hear!
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The road to success is under construction
October, 20 2023
Inspiration, metodik och värdefulla insikter!
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How customer-centric are you?
September, 29 2023
CMO's get awards, while their customers ignore the flood of e-mails
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