--- title: NAF Case description: NAF- Creating Meaningful Member Communication for a Diverse Audience image: https://homerun.cx/hubfs/NAF%20Quote%201%20eng%201.jpg --- [![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=en) - Get started - [Marketing Automation Plan](https://homerun.cx/marketing-automation-playbook) - [CX Impact Kit](https://homerun.cx/cx-impact-kit) - [Personas & Journeys](https://homerun.cx/personas_journeys) - [Tailored inspirational session](https://homerun.cx/tailored-inspirational-session) - Offering - [AI First](https://homerun.cx/ai-first) - [Strategize](https://homerun.cx/strategize) - [Execute](https://homerun.cx/execute) - [Optimize](https://homerun.cx/optimise) - [Staff](https://homerun.cx/staff) - About Us - [The Company](https://homerun.cx/the-company) - [Experience](https://homerun.cx/experience) - [Cases](https://homerun.cx/experience-0) - [Partners](https://homerun.cx/our_partners) - [Ideas](https://homerun.cx/ideas-insights) - [Contact us](https://homerun.cx/contact-us) - Career - [Join our team](https://homerun.cx/join-our-team) - [Job openings](https://homerun.cx/job-openings) # Norges Automobilforbund #### - Norway's largest membership organisation [![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=en) - Get started - [Marketing Automation Plan](https://homerun.cx/marketing-automation-playbook) - [CX Impact Kit](https://homerun.cx/cx-impact-kit) - [Personas & Journeys](https://homerun.cx/personas_journeys) - [Tailored inspirational session](https://homerun.cx/tailored-inspirational-session) - Offering - [AI First](https://homerun.cx/ai-first) - [Strategize](https://homerun.cx/strategize) - [Execute](https://homerun.cx/execute) - [Optimize](https://homerun.cx/optimise) - [Staff](https://homerun.cx/staff) - About Us - [The Company](https://homerun.cx/the-company) - [Experience](https://homerun.cx/experience) - [Cases](https://homerun.cx/experience-0) - [Partners](https://homerun.cx/our_partners) - [Ideas](https://homerun.cx/ideas-insights) - [Contact us](https://homerun.cx/contact-us) - Career - [Join our team](https://homerun.cx/join-our-team) - [Job openings](https://homerun.cx/job-openings) ### The Challenge – Engaging a Diverse Membership [Norges Automobilforbund (NAF)](http://www.naf.no)is Norway’s largest membership organization, offering services and support related to **vehicles and road safety**. With a diverse membership base, NAF faced the challenge of delivering **relevant and engaging communication** that resonated with all members. They needed deeper insights into **what drives engagement, where pain points exist, and how to reduce churn** by creating more meaningful and personalized interactions. ***"Homerun provides a clear end-customer perspective and actionable customer insights. Through our workshops on meaningful customer communication, we gained both concrete ideas and insights that will shape our member communication strategy."*** — **Trine-Lise Olsson, Norges Automobilforbund** #### **The Solution** We used a proven methodology to uncover opportunities for more meaningful and efficient member communication. This included: - Understanding what younger members expect and need to stay engaged. - Testing the member experience through mystery shopping and journey reviews. - Turning insights into recommendations to keep communication relevant and valuable for all members, regardless of age, location, or mobility. #### **The Result** A clear action plan to make NAF’s member communication more relevant and engaging. The plan included: - Specific recommendations to improve communication and reduce churn. - Insights on younger members, including key moments in their journey, what motivated them to join, their preferred channels, and the topics that interest them most. - An action plan for improvements, using data and actionable feedback to continuously optimize member journeys [Back to cases](https://homerun.cx/experience-0?hsLang=en) [![h_logo_white](https://homerun.cx/hubfs/h_logo_white.svg "h_logo_white")](https://www.homerun.cx?hsLang=en) ##### Offering - [How we can help](https://homerun.cx/ai-first) - [Strategize](https://homerun.cx/strategize) - [Execute](https://homerun.cx/execute) - [Optimize](https://homerun.cx/optimise) - [Staff](https://homerun.cx/staff) ##### About us - [The Company](https://homerun.cx/the-company) - [Experience](https://homerun.cx/experience) - [Partners](https://homerun.cx/our_partners) ##### Contact us - [Contact us](https://homerun.cx/contact-us) - [Join our team](https://homerun.cx/join-our-team) - [Job openings](https://homerun.cx/job-openings) ©2026. All rights reserved