Dormer Pramet

The challenge - Scaling Marketing Automation for Growth

Dormer Pramet is a global supplier of metal cutting tools within the Sandvik Group. With a fresh implementation of a MS Dynamics Customer Insight Journeys, they needed a structured plan for their automated customer communication to support increasing demands for efficiency and sales growth.

"Homerun has gathered actionable insights and turned it into a plan for effective marketing automation. They have gone the extra mile to ensure that we get a playbook that supports growth, efficiency, and scalability."

— Guus Orth, Dormer Pramet

The Solution

We used a proven methodology to align business objectives with actionable customer insights and translate it into a plan. This involved:

• Conducting workshops, interviews, and surveys with customers, distributors and internal teams.
• Identifying key pain points and opportunities for automated communication.
• Mapping all business requirements against their current system and data setup.

The Result

A plan for automated customer communication, ensuring consistency, scalability and customer-centricity. The plan included:

• Three key customer journeys, supporting business objectives. Ready to be implemented.
• A guide-book for automated communication that aligns with Dormer Pramet’s growth strategy.
• A roadmap for continuous optimization, leveraging tools, data and insights to support growth objectives.