---
title: Dormer Pramet
description: Dormer Pramet -  Scaling Marketing Automation for Growth
image: https://homerun.cx/hubfs/pexels-pixabay-47091.jpg
---

[![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=en)

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# Dormer Pramet

#### - Sandvik Group

[![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=en)

- Get started 
    - [Marketing Automation Plan](https://homerun.cx/marketing-automation-playbook)
    - [CX Impact Kit](https://homerun.cx/cx-impact-kit)
    - [Personas & Journeys](https://homerun.cx/personas_journeys)
    - [Tailored inspirational session](https://homerun.cx/tailored-inspirational-session)
- Offering 
    - [AI First](https://homerun.cx/ai-first)
    - [Strategize](https://homerun.cx/strategize)
    - [Execute](https://homerun.cx/execute)
    - [Optimize](https://homerun.cx/optimise)
    - [Staff](https://homerun.cx/staff)
- About Us 
    - [The Company](https://homerun.cx/the-company)
    - [Experience](https://homerun.cx/experience)
    - [Cases](https://homerun.cx/experience-0)
    - [Partners](https://homerun.cx/our_partners)
- [Ideas](https://homerun.cx/ideas-insights)
- [Contact us](https://homerun.cx/contact-us)
- Career 
    - [Join our team](https://homerun.cx/join-our-team)
    - [Job openings](https://homerun.cx/job-openings)

### The challenge - Scaling Marketing Automation for Growth

Dormer Pramet is a global supplier of metal cutting tools within the **[Sandvik Group.](https://www.home.sandvik/)** With a fresh implementation of a **MS Dynamics** Customer Insight Journeys, they needed a **structured plan** for their **automated customer communication** to support increasing demands for efficiency and sales growth.

***"Homerun has gathered actionable insights and turned it into a plan for effective marketing automation. They have gone the extra mile to ensure that we get a playbook that supports growth, efficiency, and scalability."***

— **Guus Orth, Dormer Pramet**

#### **The Solution**

We used a proven methodology to align business objectives with actionable customer insights and translate it into a plan. This involved:

- Conducting workshops, interviews, and surveys with customers, distributors and internal teams.
- Identifying key pain points and opportunities for automated communication.
- Mapping all business requirements against their current system and data setup.

#### **The Result**

A plan for automated customer communication, ensuring consistency, scalability and customer-centricity. The plan included:

- Three key customer journeys, supporting business objectives. Ready to be implemented.
- A guide-book for automated communication that aligns with Dormer Pramet’s growth strategy.
- A roadmap for continuous optimization, leveraging tools, data and insights to support growth objectives.

[Back to cases](https://homerun.cx/experience-0?hsLang=en)

[![h_logo_white](https://homerun.cx/hubfs/h_logo_white.svg "h_logo_white")](https://www.homerun.cx?hsLang=en)

##### Offering

- [How we can help](https://homerun.cx/ai-first)
- [Strategize](https://homerun.cx/strategize)
- [Execute](https://homerun.cx/execute)
- [Optimize](https://homerun.cx/optimise)
- [Staff](https://homerun.cx/staff)

##### About us

- [The Company](https://homerun.cx/the-company)
- [Experience](https://homerun.cx/experience)
- [Partners](https://homerun.cx/our_partners)

##### Contact us

- [Contact us](https://homerun.cx/contact-us)
- [Join our team](https://homerun.cx/join-our-team)
- [Job openings](https://homerun.cx/job-openings)

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