Ahlsell Group

The challenge – Streamlining a Complex M&A Pipeline

Ahlsell is a leading distributor of installation products, tools, and supplies to professionals in the construction and industrial sectors. Their M&A pipeline was previously managed through manual processes, which led to scattered information, limited visibility, and inefficiencies. To support continued growth, Ahlsell needed a centralized and streamlined system to manage their acquisition process with greater structure, clarity, and control.

"Homerun has helped Ahlsell with the planning and configuration of HubSpot for our acquisition pipeline. We now have customized support for our M&A process. The project was carried out quickly and with great responsiveness to our specific needs."

— Johan Stille, Head of M&A, Ahlsell Group

The Solution

We partnered with Ahlsell to plan and configure HubSpot to support their acquisition pipeline, focusing on speed, structure, and ease of use. This included:

• Mapping the full M&A process, identifying key stages, data needs, and responsibilities.

• Customizing the pipeline and properties in HubSpot to fit their real-world workflows.

• Reducing manual work with automated updates, shared dashboards, and smarter data handling

The Result

Ahlsell now has a tailored and scalable solution for managing M&A activity—fully integrated into their business processes. The outcome includes:

• Improved visibility and reporting across teams and regions

• More efficient internal processes, with reduced admin time and less manual handling

• A flexible platform ready to support Ahlsell’s continued M&A growth