--- title: Ideas & Insights - Homerun CX (2) description: Blog homerun CX (2) --- [![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=sv) - Get started - [Marketing Automation Plan](https://homerun.cx/marketing-automation-playbook) - [CX Impact Kit](https://homerun.cx/cx-impact-kit) - [Personas & Journeys](https://homerun.cx/personas_journeys) - [Tailored inspirational session](https://homerun.cx/tailored-inspirational-session) - Offering - [AI First](https://homerun.cx/ai-first) - [Strategize](https://homerun.cx/strategize) - [Execute](https://homerun.cx/execute) - [Optimize](https://homerun.cx/optimise) - [Staff](https://homerun.cx/staff) - About Us - [The Company](https://homerun.cx/the-company) - [Experience](https://homerun.cx/experience) - [Cases](https://homerun.cx/experience-0) - [Partners](https://homerun.cx/our_partners) - [Ideas](https://homerun.cx/ideas-insights) - [Contact us](https://homerun.cx/contact-us) - Career - [Join our team](https://homerun.cx/join-our-team) - [Job openings](https://homerun.cx/job-openings) - [Svenska](https://homerun.cx/sv/ideas-insights) - [Engelska](https://homerun.cx/ideas-insights) [![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=sv) - Kom igång - [Marketing Automation Plan](https://homerun.cx/sv/marketing-automation-playbook) - [CX Impact Kit](https://homerun.cx/sv/cx-impact-kit) - [Personas & Kundresor](https://homerun.cx/sv/personas_journeys) - [Anpassad inspirationsföreläsning](https://homerun.cx/sv/tailored-inspirational-session) - Tjänster - [AI First](https://homerun.cx/sv/ai-first) - [Strategi](https://homerun.cx/sv/strategize) - [Genomförande](https://homerun.cx/sv/execute) - [Optimering](https://homerun.cx/sv/optimise) - [Bemanning](https://homerun.cx/sv/staff) - Om oss - [Företaget](https://homerun.cx/sv/the-company) - [Vår erfarenhet](https://homerun.cx/sv/experience) - [Kundcase](https://homerun.cx/sv/experience-0) - [Partners](https://homerun.cx/sv/our_partners) - [Idéer](https://homerun.cx/sv/ideas-insights) - [Kontakta oss](https://homerun.cx/sv/contact-us) - Karriär - [Bli en av oss](https://homerun.cx/sv/join-our-team) - [Lediga jobb](https://homerun.cx/sv/job-openings) - [Svenska](https://homerun.cx/sv/ideas-insights) - [Engelska](https://homerun.cx/ideas-insights) [![](https://homerun.cx/hubfs/Screenshot%202023-09-28%20at%2011.03.57.png)](https://homerun.cx/sv/ideas-insights/sluta-bygga) [Sluta bygga låtsasresor – fokusera på det som faktiskt händer](https://homerun.cx/sv/ideas-insights/sluta-bygga) mars, 27 2025 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) Linjära kundresor eller konverteringspunkter? [Read More](https://homerun.cx/sv/ideas-insights/sluta-bygga) [![](https://homerun.cx/hubfs/pexels-pixabay-209235-1.jpg)](https://homerun.cx/sv/ideas-insights/varför-mislyckas-även-de-bästa-strategierna) [Varför misslyckas även de bästa strategierna?](https://homerun.cx/sv/ideas-insights/varför-mislyckas-även-de-bästa-strategierna) mars, 10 2025 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) Från snack till verkstad – få strategin att funka. [Read More](https://homerun.cx/sv/ideas-insights/varför-mislyckas-även-de-bästa-strategierna) [![](https://homerun.cx/hubfs/pexels-jamalyahyayev-2296100.jpg)](https://homerun.cx/sv/ideas-insights/kundresan_blir_som_ett_samspelt_orkester) [När kundresan blir som en samspelt orkester](https://homerun.cx/sv/ideas-insights/kundresan_blir_som_ett_samspelt_orkester) december, 17 2024 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) En kundresa är aldrig starkare än sin svagaste touchpoint [Read More](https://homerun.cx/sv/ideas-insights/kundresan_blir_som_ett_samspelt_orkester) [![](https://homerun.cx/hubfs/pexels-ketut-subiyanto-4473096.jpg)](https://homerun.cx/sv/ideas-insights/smid-medan-jarnet-är-varmt) [Smid medan järnet är varmt](https://homerun.cx/sv/ideas-insights/smid-medan-jarnet-är-varmt) november, 27 2024 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) När intresset är på topp – är du redo att agera? [Read More](https://homerun.cx/sv/ideas-insights/smid-medan-jarnet-är-varmt) [![Ingen läser email längre](https://homerun.cx/hubfs/AI-Generated%20Media/Images/abstract%20people%20not%20reading%20emails%20as%20there%20are%20too%20many%20in%20teh%20inbox.jpeg)](https://homerun.cx/sv/ideas-insights/ingen-laser-email-langre) [Ingen läser email längre](https://homerun.cx/sv/ideas-insights/ingen-laser-email-langre) juni, 26 2024 [Petter\_Andersson](https://homerun.cx/sv/ideas-insights/author/petter_andersson) Ingen läser email längre... Riktigt så illa är det inte, men om ni bygger er framtida kundkommunikation på att kommunicera via email så behöver ni... [Read More](https://homerun.cx/sv/ideas-insights/ingen-laser-email-langre) [![](https://homerun.cx/hubfs/DALL%C2%B7E%202024-01-16%2014.08.50%20-%20Visualize%20a%20metaphorical%20representation%20of%20an%20email%20spam%20filter%20using%20a%20modern%20email%20inbox%20surrounded%20by%20a%20protective%20fence.%20The%20scene%20is%20set%20in%20a%20dig.png)](https://homerun.cx/sv/ideas-insights/nya-spelregler-för-email-marknadsförare) [Nya spelregler för email marknadsförare](https://homerun.cx/sv/ideas-insights/nya-spelregler-för-email-marknadsförare) januari, 17 2024 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) När automatiserings-knappen blir en boomerang - Googles och Yahoos Svar på 'Spam-explosionen' Google och Yahoo har skruvat upp kraven för företag som... [Read More](https://homerun.cx/sv/ideas-insights/nya-spelregler-för-email-marknadsförare) [![](https://homerun.cx/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash.jpg)](https://homerun.cx/sv/ideas-insights/innan-du-trycker-på-send) [Innan du trycker på 'send'](https://homerun.cx/sv/ideas-insights/innan-du-trycker-på-send) december, 6 2023 [Marte\_Stenbro](https://homerun.cx/sv/ideas-insights/author/marte_stenbro-1) Saker att tänka på innan du aktiverar din kundkommunikation. Vi pratar mycket om att företag behöver bli bättre på att vara meningsfulla i sin... [Read More](https://homerun.cx/sv/ideas-insights/innan-du-trycker-på-send) [![](https://homerun.cx/hubfs/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg)](https://homerun.cx/sv/ideas-insights/marketing-automation-effektivisera-spara-pengar) [Marketing Automation för att effektivisera och spara pengar](https://homerun.cx/sv/ideas-insights/marketing-automation-effektivisera-spara-pengar) oktober, 13 2023 [Petter\_Andersson](https://homerun.cx/sv/ideas-insights/author/petter_andersson) Vad gör vi i tuffa tider? [Read More](https://homerun.cx/sv/ideas-insights/marketing-automation-effektivisera-spara-pengar) [![Good and bad examples](https://homerun.cx/hubfs/IMG_2696small.jpg)](https://homerun.cx/sv/ideas-insights/hiss-diss) [Bra & dåliga kundupplevelser](https://homerun.cx/sv/ideas-insights/hiss-diss) september, 14 2023 [Petter\_Andersson](https://homerun.cx/sv/ideas-insights/author/petter_andersson) Få ordning på din förstahandsdata! 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