--- title: Ideas & Insights - Homerun CX description: Blog homerun CX --- [![Customer Experience](https://homerun.cx/hs-fs/hubfs/Homerun%20Logo%20green.jpg?width=80&height=83&name=Homerun%20Logo%20green.jpg "Customer Experience")](https://www.homerun.cx?hsLang=en) - Get started - [Marketing Automation Plan](https://homerun.cx/marketing-automation-playbook) - [CX Impact Kit](https://homerun.cx/cx-impact-kit) - [Personas & Journeys](https://homerun.cx/personas_journeys) - [Tailored inspirational session](https://homerun.cx/tailored-inspirational-session) - Offering - [AI First](https://homerun.cx/ai-first) - [Strategize](https://homerun.cx/strategize) - [Execute](https://homerun.cx/execute) - [Optimize](https://homerun.cx/optimise) - [Staff](https://homerun.cx/staff) - About Us - [The Company](https://homerun.cx/the-company) - [Experience](https://homerun.cx/experience) - [Cases](https://homerun.cx/experience-0) - [Partners](https://homerun.cx/our_partners) - [Ideas](https://homerun.cx/ideas-insights) - [Contact us](https://homerun.cx/contact-us) - Career - [Join our team](https://homerun.cx/join-our-team) - [Job openings](https://homerun.cx/job-openings) - [English](https://homerun.cx/ideas-insights) - [Swedish](https://homerun.cx/sv/ideas-insights) [![Email is dead - or does it just require some TLC?](https://homerun.cx/hubfs/Screenshot%202025-11-18%20at%2011.06.32.png)](https://homerun.cx/ideas-insights/email-is-dead) [Email is dead. Or...?](https://homerun.cx/ideas-insights/email-is-dead) November, 18 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Email is old and tired — but you still need it! Email has earned a reputation for being on its way out. And honestly… it’s not a completely... [Read More](https://homerun.cx/ideas-insights/email-is-dead) [![Post-Vacation Procrastination? There’s a Framework for That](https://homerun.cx/hubfs/Screenshot%202025-07-09%20at%2015.04.36.png)](https://homerun.cx/ideas-insights/out-of-office-brain-turned-on) [Out-of-office brain turned on?](https://homerun.cx/ideas-insights/out-of-office-brain-turned-on) July, 10 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Post-Vacation Procrastination? There’s a Framework for That! Vacation mode: activated. But how does it actually feel getting back to work? A little... [Read More](https://homerun.cx/ideas-insights/out-of-office-brain-turned-on) [![](https://homerun.cx/hubfs/rostyslav-savchyn-NyXEqJ_qxtQ-unsplash.jpg)](https://homerun.cx/ideas-insights/key-moment-marketing) [Key moment marketing - winning big in small windows](https://homerun.cx/ideas-insights/key-moment-marketing) May, 7 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Why your automated flows should know when to shut up Many companies are running marketing flows that keep talking no matter what. We build... [Read More](https://homerun.cx/ideas-insights/key-moment-marketing) [![Break silos with Marketing Automation - Systems and data](https://homerun.cx/hubfs/Screenshot%202025-04-25%20at%2014.22.48.png)](https://homerun.cx/ideas-insights/break-silos-systems-data) [Break silos with Marketing Automation - Systems & data](https://homerun.cx/ideas-insights/break-silos-systems-data) May, 1 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Systems & Data – The foundation that makes it all work [Read More](https://homerun.cx/ideas-insights/break-silos-systems-data) [![Break silos with Marketing Automation - Marketing](https://homerun.cx/hubfs/Screenshot%202025-04-14%20at%2016.04.51.png)](https://homerun.cx/ideas-insights/bryt-silos-marketing) [Break silos with Marketing Automation - Marketing](https://homerun.cx/ideas-insights/bryt-silos-marketing) April, 23 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Marketing – from campaign machine to insight hub [Read More](https://homerun.cx/ideas-insights/bryt-silos-marketing) [![](https://homerun.cx/hubfs/IMG_2878small.jpg)](https://homerun.cx/ideas-insights/bryt-silos-customer-service) [Break silos with Marketing Automation -Customer Service](https://homerun.cx/ideas-insights/bryt-silos-customer-service) April, 14 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Customer service – from stress point to strategic asset [Read More](https://homerun.cx/ideas-insights/bryt-silos-customer-service) [![Part 1: Sales – Your Shortcut to the Buyer’s Decision ](https://homerun.cx/hubfs/Screenshot%202023-09-28%20at%2011.04.11.png)](https://homerun.cx/ideas-insights/breaking-down-silos-sales) [Break down silos with Marketing Automation - Sales](https://homerun.cx/ideas-insights/breaking-down-silos-sales) April, 9 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Sales – Your Shortcut to the Buyer’s Decision [Read More](https://homerun.cx/ideas-insights/breaking-down-silos-sales) [![](https://homerun.cx/hubfs/IMG_2753.jpeg)](https://homerun.cx/ideas-insights/marketing-automation-break-down-silos) [Break Down Silos with Marketing Automation](https://homerun.cx/ideas-insights/marketing-automation-break-down-silos) April, 1 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) How to align sales, marketing, IT and customer service around a shared goal [Read More](https://homerun.cx/ideas-insights/marketing-automation-break-down-silos) [![](https://homerun.cx/hubfs/Screenshot%202023-09-28%20at%2011.03.57.png)](https://homerun.cx/ideas-insights/stop-guessing-the-journey) [Stop guessing the journey – focus on the moments that matter](https://homerun.cx/ideas-insights/stop-guessing-the-journey) March, 27 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Linear customer journeys or conversion points? [Read More](https://homerun.cx/ideas-insights/stop-guessing-the-journey) [![](https://homerun.cx/hubfs/pexels-pixabay-209235-1.jpg)](https://homerun.cx/ideas-insights/why-best-strategies-fail) [Why do even the best strategies fail?](https://homerun.cx/ideas-insights/why-best-strategies-fail) March, 10 2025 [Marte](https://homerun.cx/ideas-insights/author/marte_stenbro) Bridging the Gap Between Strategy and Reality. They say you can’t throw technology at a strategy problem—but you also can’t save the day with a... 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